LeadMagnetGeniusCanva is often the go-to choice for creating lead magnets, and for good reason. Canva’s free plan provides a robust design platform where you can make PDF ebooks, checklists, cheat sheets, worksheets, and more without any graphic design experience. It offers thousands of customizable templates sized perfectly for typical lead magnet formats.
Key features: Canva’s drag-and-drop editor is extremely user-friendly. You can start with a professional template or a blank canvas. Add text, shapes, icons, and even free stock photos from Canva’s library. There are specific templates for e-books, presentations, infographics, and social media, which you can adapt as lead magnet content. Exporting to PDF is straightforward – and Canva ensures links remain clickable in the PDF, which is perfect for embedding your website or CTA links.
Why it’s great for lead magnets: Canva makes your lead magnet look polished and on-brand without needing expensive software. If you have a brand color scheme or logo, you can incorporate them easily. Even on the free plan, you get access to plenty of fonts and design elements. Templates are a huge time-saver – for instance, you can pick a checklist template, replace the text with your tips, and you have a beautiful checklist lead magnet ready to download. As one marketer put it, “If you don’t have a Canva account in these times, what are you doing? It’s the ultimate PDF creator for marketing – for a reason”. Canva’s free tier is generous and covers most needs, though you can upgrade for premium templates and features if you start using it heavily.