LeadMagnetGeniusFormat: Downloadable file (could be Word, Excel, Canva template, etc.) or a collection of copy templates
Why it attracts: Templates save time. Period. If you can provide a plug-and-play resource that lets your audience accomplish a task faster or with better results, they’ll love it. Swipe files (pre-written copy examples) similarly give people a starting point that they can adapt rather than starting from scratch.
Example: Let’s say you help people with email marketing. Offer a “Email Welcome Series Swipe File – 5 Proven Email Templates to Onboard New Subscribers”. This might be a PDF or Word doc with five email scripts (fill-in-the-blank style) that they can tweak for their own business. Or if you’re targeting project managers, you could provide an Excel project timeline template or a Notion/Asana board template ready to import.
Tips to execute: - Think of something your audience frequently has to create or format: budgets, social media calendars, contracts, design assets, etc. Then make a reusable template. - Provide a brief guide or notes with the template if needed. For example, if it’s a financial spreadsheet, include a one-page “how to use this template” so it’s foolproof. - Ensure it’s in a convenient format. For design templates, Canva templates are popular now because they’re easy to edit for non-designers. For documents, maybe Word or Google Docs. For planners, maybe PDF or Excel. - If doing a swipe file of text (like marketing copy), present it nicely – e.g., a PDF with each snippet labeled and maybe some commentary on where/when to use it.
Templates and swipe files directly address the “I don’t have time to make this from scratch” pain point. By handing over a ready-made resource, you attract those who want faster or better results with less effort – which, let’s face it, is most of us!