Not all lead generation happens online. For local businesses – think brick-and-mortar shops, local service providers, restaurants, and community-based companies – some of the most effective lead magnets are those that work offline. These are offers and tactics you can use in the physical world to capture customer information and drive foot traffic, all while providing value. In this article, we’ll explore what lead magnets mean in an offline context, why they’re crucial for local marketing, and specific examples of offline lead magnets that reliably attract local customers.
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