If you’re a course creator or coach looking to scale your audience (and your sales), lead magnets are one of your most powerful tools. A well-crafted lead magnet can attract your ideal students or coaching clients, demonstrate your expertise, and seamlessly funnel prospects into your online course or coaching program. In this article, we’ll explore strategies for using lead magnets specifically to grow an online course or coaching business. From choosing the right type of freebie to nurturing leads toward enrollment, you’ll learn how to turn interested prospects into paying students or clients.
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