36. Mistakes to Avoid When Creating Your First Lead Magnet

Creating your first lead magnet is an exciting step in growing your audience or email list. You’re eager to offer a valuable free resource and watch the leads roll in. However, there are common pitfalls that new marketers often stumble into when developing lead magnets. In this article, we’ll highlight the top mistakes to avoid so that your first lead magnet is a smashing success – attracting the right people and converting them into engaged prospects. From choosing the wrong topic to dropping the ball on follow-up, we’ve got you covered with what not to do, and how to do it right instead.