LeadMagnetGeniusPrimary purpose: Platforms that combine landing pages, email automation, and sometimes CRM, simplifying tech stack for delivering lead magnets.
HubSpot (Marketing Hub): HubSpot offers a free tier for CRM, email capture forms, and basic email sending. You could create a form on HubSpot, embed it, and have HubSpot send a follow-up with the magnet. Their paid Marketing Hub adds landing pages, better automation, etc. HubSpot is nice if you want leads to funnel into a CRM for sales follow-up (good for B2B, coaches, consultants). Why it’s great: Integrated view – you see the contact’s interactions, you can score leads, and the system can handle a lot in one place (emails, pages, even chatbot to offer magnet). Downside: cost rises steeply for advanced features.
Systems like Kajabi or Kartra: If you’re a content creator using an all-in-one like Kajabi (for courses, landing pages, email) or Kartra (funnels, email, membership), these have built-in lead magnet delivery flows. Kajabi, for example, allows you to create a form and an email sequence right in its interface (so you could host your PDF in Kajabi and send it out via Kajabi email). These are great if you already pay for them for other purposes (like hosting your course) – they save you from needing separate mail and page tools. They often have nice templates too.
Privy or Sumo (for eCommerce): If you’re running an online store and your lead magnet is maybe a discount or guide, tools like Privy or Sumo integrate well with e-commerce platforms to capture emails (pop-ups with offer) and send an automated coupon code or PDF. They also integrate with your email system or sometimes have their own basic email. Useful for retailers who want to set up something like “Enter email for 10% off – code shown instantly and emailed.”
The benefit of all-in-ones is simplified maintenance – one platform to learn. The drawback can be you’re locked into their ecosystem, and sometimes individual features aren’t as robust as standalone specialized tools.