LeadMagnetGeniusFormat: Online quiz (with results emailed or shown after completion)
Why it attracts: People absolutely love quizzes about themselves. It’s the “What kind of ___ are you?” or “Find out your ____ score” effect. Quizzes are engaging, interactive, and tap into curiosity. The key is that the quiz should provide value in the result – some insight, evaluation, or recommendation that’s useful to the person.
Example: A marketing consultant might create a “Marketing Readiness Assessment: Is Your Business Ready to Scale?”. The quiz asks questions about the user’s current marketing efforts, budget, challenges, etc. At the end, it gives them a “score” or profile (e.g., “You’re in the Growth Phase: Here’s 3 things to focus on to level up”) and of course, asks for an email to send a detailed report. Or a fitness coach could have “What’s Your Fitness Personality?” and recommend workout types based on the result.
Tips to execute: - Use one of the many quiz-builder tools out there (some email providers have built-in quiz forms; or use platforms like Outgrow, Interact, etc.). They often have templates. - Keep quizzes relatively short – probably 5 to 10 questions is plenty. Too long and people drop off. - Make the questions relevant and not too intrusive. People will abandon if questions feel irrelevant or if you only ask for personal data without providing interesting interaction. - Email capture strategy: You can either show some basic result and then say “Enter your email to get the full report” or ask for the email upfront before the quiz (the former often converts higher, but you’ll get some who see result and leave – experiment with what works). - In the results, deliver value! Even if it’s a fun personality quiz, give them a useful tip or insight with their result. If it’s an assessment, maybe email a more detailed analysis or a PDF report.
Quizzes have the advantage of being highly shareable (“Hey, I got Builder Personality, what did you get?”). And they also segment your audience by their answers. For instance, you could tag leads as “Beginner, Intermediate, Advanced” based on a quiz and then follow up with different email content tailored to each segment. This segmentation can lead to higher conversion down the road.