LeadMagnetGeniusIf your lead magnet involves data, visuals, or anything that could be conveyed in an infographic style, Piktochart is a fantastic free tool. Piktochart’s free plan allows you to create a limited number of projects with their watermark, but it includes plenty of templates for infographics, reports, and presentations. Notably, Piktochart has introduced AI features to help create visuals faster.
Key features: Piktochart excels at turning information into engaging visuals. You can start with templates for infographics or reports and then customize colors, icons, charts, and text. It’s great for lead magnets like “industry trend reports,” “data-packed cheat sheets,” or “step-by-step process infographics.” In 2025, Piktochart’s AI can even assist by analyzing your input (like an outline or data set) and recommending visual layouts. For example, you can feed it some statistics and it might generate a draft infographic that you can tweak.
The free plan: The free version of Piktochart allows a couple of active projects and exports, and includes the Piktochart watermark. However, the watermark is relatively unobtrusive, and you can always upgrade later if needed. Importantly, Piktochart’s free plan lets you access the core design functionalities and a good range of templates. This means you can produce a polished visual lead magnet without paying. Piktochart also supports downloading your work as PNG or PDF.
Why it’s great for lead magnets: Visual content often has a high perceived value. Instead of handing someone a plain text guide, imagine giving them a one-page infographic full of useful info or a visually appealing “worksheet” they can print and fill. That kind of presentation can make your lead magnet feel more valuable and more likely to be consumed. According to a 2025 report, visual content can significantly boost conversions – Piktochart themselves noted that interactive or visual lead magnets can see a conversion uplift of up to 63% compared to text-heavy ones. By using Piktochart for free, you tap into this power easily. It’s especially useful if you’re not a designer because the templates do a lot of the work in making information look attractive.