5. Scheduling and Webinar Tools (for Live Lead Magnets)

#webinars #lead-magnets #landing-pages #email #conversion

Slightly different angle: If your lead magnet is not a file but an experience (like a free webinar or consultation call), there are tools for automating those:

Webinar platforms (Demio, Zoom with Zapier, etc.): If you offer a free webinar as a lead magnet, you’ll need registration pages and reminder emails. Platforms like Demio handle registration landing pages, email reminders, and the live webinar room in one. They also integrate to send registrant info to your CRM. For instance, Demio can automatically email the join link and a follow-up (like with the replay or a CTA). Why it’s great: Tailored for webinars – you won’t have to duct tape a Zoom link + separate email sequence manually. The automated follow-ups increase attendance (sending “Webinar starting in 1 hour” etc.). The conversion of live events is often high, so automating the process ensures a polished impression.

Scheduling tools (Calendly, Acuity): If “Book a free consultation” is your lead magnet, using a scheduler app is key. Calendly allows you to make a “book a 15-min chat” link, which you can give as the CTA on your form thank-you page or email. Calendly can collect their email, send reminder emails/texts, and even auto-create a Zoom meeting. It integrates with CRMs – for example, you can have Calendly send the contact to HubSpot or add to your mailing list for further nurturing. Why it’s great: No back-and-forth emails to schedule, and it’s a slick experience for the lead. You can even ask a few questions in the booking form (like “What’s your #1 challenge?”) to gather intel. Calendly free version handles basic scheduling, paid adds more branding and workflows.

While these aren’t “lead magnet delivery” in the PDF sense, they deliver the promised value (webinar or meeting) automatically to the lead and save you time.