LeadMagnetGeniusFormat: Promo code or coupon (delivered via email)
Why it attracts: Let’s not forget this straightforward but effective “bribe.” If your business sells products or services directly, an exclusive discount for new subscribers can be a strong lure. Essentially, you’re giving people a monetary incentive to join your list and make a purchase. This is especially popular (and effective) in e-commerce.
Example: An online clothing boutique might say, “Join our VIP list and get 15% off your first order.” That’s the lead magnet – the coupon code delivered to their inbox. While it’s not educational content, it is value in the form of savings. Or a SaaS tool might offer “Sign up with your email and get $50 in free credits” (common in things like ad platforms or APIs).
Tips to execute: - Make the offer juicy but sustainable. What discount can you give that is attractive enough to motivate sign-ups, but still makes sense for your margins? Common ranges are 10-20% off, or a fixed amount off, or free shipping. - Emphasize that it’s exclusive for subscribers or for first-time customers. People want to feel like they’re getting a special deal. - Urgency can help: maybe the coupon expires in X days (you can enforce this with unique codes or just state it to encourage quicker action). - Ensure the process is smooth: user signs up, immediately get an email with the promo code and perhaps a direct link to start shopping with it applied. - If applicable, mention what they can expect by being on the list beyond the coupon (e.g., “plus get weekly styling tips and first access to new arrivals!”). This way they know it’s not one-and-done and gives a reason to stay subscribed after using the coupon.
While a coupon might not build thought leadership like a guide or webinar, it directly converts leads into customers – which is the ultimate conversion! You’ll attract people who were on the fence about buying and just needed that little nudge. And once they’ve purchased (even at a discount), they’re more likely to buy again later at full price if they love the product. So, for many B2C businesses, this is a no-brainer lead magnet to grow both your list and sales.