LeadMagnetGeniusTo round up our list, here are a few more free (or freemium) tools that can help create specific types of lead magnets:
Adobe Express (formerly Adobe Spark): Offers free templates for social graphics, web pages, and short videos. You can create quick tip graphics or mini video content as a lead magnet. Adobe Express is user-friendly and free with an Adobe account.
Venngage: Known for infographics, Venngage has a free tier with limited templates. Good for data-driven magnets.
Google Forms or Typeform (free): If your lead magnet is an interactive quiz or self-assessment, you can actually use Google Forms (free) or Typeform’s free plan to create the quiz. At the end of the quiz, you could ask for an email to send results or just display a tailored result message (then invite them to opt in for more info). This blurs the line between lead magnet and lead capture, but it can be highly effective because it’s personalized and engaging.
WordPress Plugins (if you have a WordPress site): There are free plugins like Download Monitor or Simple Download Manager that can gate a file download behind an email form, effectively helping you deliver a lead magnet. Also, many form plugins (even free ones like WPForms Lite) let you create custom opt-in forms to deliver your freebies. If you’re on WordPress, check what you can do with free plugins before purchasing any dedicated tools.