LeadMagnetGeniusTo illustrate, imagine you run a marketing consultancy. You host an educational webinar titled “5 Steps to Double Your Email List in 60 Days.” To promote it, you offer a “Email Growth Checklist” as a free download on the webinar sign-up page. Dozens of people sign up to get the checklist and register for the webinar. During the webinar, you teach actionable strategies and interact with the audience. At the end, you mention a special bonus: attendees will receive a free 10-page eBook expanding on the webinar tactics, plus a limited-time offer for a one-on-one coaching discount.
Following the webinar, your automated email system sends out the eBook and reiterates the coaching discount offer (valid for 3 days). The results? Your webinar had a high attendance rate because the checklist incentive drew in serious prospects. Attendees were highly engaged (lots of questions asked). Within 48 hours after sending the follow-up, several attendees scheduled coaching calls (converting to sales) and many more replied thanking you for the valuable eBook. You also continue to use the webinar recording as an evergreen lead magnet on your site (gated behind an opt-in form), steadily bringing in new leads each week.
This example shows the compounded power of combining a live value-packed event with useful take-home resources and a clear next step. Each element reinforces the other: the pre-webinar checklist draws in the right people, the webinar builds trust and interest, and the post-webinar lead magnet plus offer drives action.