LeadMagnetGeniusTo get your creative juices flowing, let’s look at a few business categories and what offline lead magnet might fit:
Retail Boutique: A loyalty card sign-up where new members get 15% off today’s purchase. Or host a “Sip & Shop” after-hours event with champagne – entry requires RSVP (collect emails).
Restaurant/Cafe: A free appetizer or dessert coupon for joining the mailing list (sign up card presented with the bill). Or a monthly tasting night for VIP list members.
Fitness Studio: “Bring a Friend for Free” class passes (visitor provides their contact on a waiver form – follow up to invite them to join). Free wellness workshops open to the public, requiring sign-up.
Real Estate Agent: A free local market report or home valuation. For instance, set up a booth at the town fair: “Enter your address and email for a free home value analysis.” Provide a quick estimate and follow up later with detailed info.
Auto Repair Shop: Offer a free 21-point vehicle inspection or free tire pressure check event. Those who come by for the free service leave their contact info to get results or future reminders, giving you leads to promote oil change specials later.
The possibilities are endless. The golden rule is to think about what your ideal local customer would appreciate or enjoy, that also ties into your business’s offerings.