Before you put pen to paper (or fingers to keyboard), clarify two things: - What is the one main goal of this lead magnet’s content? Usually, it’s to solve a specific problem or answer a question for the reader (that’s why they wanted it), and also to set up the next step you want them to take. For example, if your lead magnet is “10 Tips to Boost Website Speed,” the purpose is to teach them quick fixes (value) and prime them that if they need advanced help, you have a service/tool for that. Keep that purpose in mind while writing so your copy stays focused and you include subtle bridges to your offer. - Who exactly are you writing for? Picture your ideal prospect reading it. Your tone, word choice, and examples should resonate with them. If the magnet is for busy moms, maybe you use a friendly, empathetic tone with maybe a touch of humor, and examples that involve kids or time-savings. If it’s for C-suite execs, maybe you use a more formal tone, get straight to the point with data and no fluff. The user’s perspective guides how you write. As one tip: address their needs, desires, and pain points consistently in the copy (show you get them). For instance, ConversionMinded emphasizes relevancy: connect the content to a problem that relates to what you sell. That relevancy in writing means choosing references and language that the reader thinks, “Yes, this is about me.”
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