Lead Magnet Copywriting Tips: How to Write to Convert

Creating a lead magnet isn’t just about the information it contains; it’s also about how you present and write that information. Good copywriting can make the difference between a lead magnet that gets consumed (and convinces the reader to take the next step) and one that’s tossed aside and forgotten. In this guide, we’ll share copywriting tips specifically for lead magnets – whether that’s an ebook, checklist, video script, or any format. These tips will help you write in a way that engages your audience and drives them to convert (such as signing up for something else, contacting you, or buying a product).