LeadMagnetGeniusEmail marketing is like the veteran workhorse of digital marketing – it’s been around forever (in internet years), and despite new flashy platforms popping up, email is still one of the most effective ways to turn prospects into loyal customers. In fact, you often hear stats like “Email marketing has an ROI of 3800%” or generates $38 for every $1 spent – which is insane, but many businesses find it true because email lets you reach people directly in a personal space: their inbox.
If you’re building an online business or really any business, mastering email marketing is key to nurturing those who showed interest (like by grabbing your lead magnet) and guiding them to become happy, repeat customers. This guide will take you through that journey step-by-step – from the moment someone signs up for your email list thanks to a lead magnet, to eventually converting them into a paying customer, and even beyond into a loyal fan who maybe refers others or buys again.
Whether you’re just starting with email marketing or you want to improve your strategy, read on. We’ll keep it conversational and actionable so you can implement these tips in your next email campaign.