LeadMagnetGeniusFinally, let’s touch on a subtle yet important mistake – finishing your lead magnet without any prompt on what the reader should do next. Suppose someone reads your entire 10-page guide and finds it useful. Then they hit the last page and… that’s it. They might think, “Okay, that was nice,” and then move on with their day. You’ve warmed them up but gave no direction on how to further engage with you.
Even in a free resource, you have the right to mention your services or suggest a next step. It’s not pushy if done in a helpful way. What’s a mistake is being so timid that you include zero mention of your business or offerings in the content. You’d be surprised how many lead magnets have no CTA – the creators feared it would seem too salesy. But if the CTA is relevant and framed as additional help, it will feel natural.
The fix: Include at least one section or blurb in your lead magnet that tells the reader what to do next for more help. This could be: - A simple blurb about your product/service: e.g., “Liked these tips? In my full course [Name], we go deeper on each of these areas. Check it out here [URL].” - An invitation to contact or follow: e.g., “Have questions about implementing this checklist? Reply to the email or join our Facebook group [Name] to get support!” - A discount or trial offer: e.g., “As a thank you for reading, here’s 20% off my premium template pack, use code LEADMAGNET.” - At minimum, a link to more content: e.g., “For more articles and resources like this, visit our blog or subscribe to our YouTube channel.”
The idea is to not leave them hanging. They should know you have more to offer and how to get it. Since they found value in the free content, they’ll often be receptive to learning about the paid content or community.
Just don’t make the entire magnet one giant sales pitch (that’s a mistake on the other extreme) – it needs to stand on its own merits. But a brief mention or final page with your bio, what you offer, and a call-to-action is totally fine and expected. In fact, it can increase conversion significantly because it connects the dots. As a gentle approach, some put “Resources” at the end, listing their relevant products or coaching info, which doesn’t feel like a hard sell but still informs the keen reader.