LeadMagnetGeniusOn-page SEO refers to optimizations done on the actual page/content. Here are the basics: - Title Tag: This is the page’s title that appears in search results (and at the top of the browser). It’s a major factor. Include your target keyword in the title, and make it enticing so people want to click. For example, if keyword is “budget travel tips”, a good title might be “Budget Travel Tips: 10 Ways to See the World on a Shoestring”. Google typically shows ~50-60 characters of the title, so keep it reasonably concise. Each page on your site should have a unique title tag. - Meta Description: While not a direct ranking factor, this snippet can affect click-through rate (which indirectly can impact rankings). It’s the 1-2 line description under the title in results. Include the keyword and a compelling summary/CTA. E.g., “Discover how to travel cheaply with these 10 proven tips. Save money on flights, accommodation, and more – without sacrificing fun.” Google sometimes rewrites them, but it’s still best practice to craft one. - Headings (H1, H2, etc.): Use an H1 heading on your page that usually mirrors the title. This is like the article’s headline. It signals to Google what the page is about. Then use H2s for sub-headings (think sections). If your page is “10 Tips”, maybe each tip has a short heading (H2). Headings break content into readable chunks and naturally include keywords and related terms. Don’t stuff keywords unnaturally, but use variations. - Content Quality and Relevance: This is huge. Google’s goal is to satisfy the searcher. So your content needs to actually be helpful and relevant to the keyword. That means: - Cover the topic in adequate depth. A person should get their answer or solution from your page (or at least be clearly directed to it). - Use the language your audience uses (if your audience calls it “sneakers” instead of “running shoes”, note that). - Make it readable: use short paragraphs, bullet points, images, etc. Especially on the web, people skim. Tools like Yoast (if you use WordPress) or Hemingway Editor can help gauge readability. - Include related keywords naturally. For example, if your main keyword is “coffee brewing techniques”, related terms might be “French press”, “cold brew”, “grind size”, etc. Use them where pertinent. This helps search engines understand context (Google’s algorithms use something called semantic analysis, so covering related subtopics can signal thorough coverage). - Keyword Usage: Historically, SEO was about putting the exact keyword X times. Now it’s more nuanced. Definitely use the exact phrase in key places: title tag, maybe one of the subheadings, first paragraph if possible, and scattered a few times. But don’t overdo it (keyword stuffing can hurt). Use synonyms or natural variations. Write for humans first – but double-check you did mention the target topic enough that Google can’t miss it. - Images and Alt Text: If you have images, give them descriptive file names (not DSC12345.jpg but “budget-travel-backpack.jpg”) and use alt text (alternative text) to describe the image. Alt text is read by screen readers for the visually impaired and also indexed by crawlers. So it’s another spot to mention keywords relevantly. E.g., 
. Don’t keyword stuff alt either (it should describe the image). - Internal Links: Within your content, link to other pages on your site when relevant. E.g., “If you’re looking for cheap flight deals, check out our guide to finding low-cost airfare.” This helps spread link authority around your site and helps Google crawl it. Plus, it keeps readers engaged, browsing your site. - External Links: It’s okay to link to high-quality external sources if it adds value (like a statistic or definition). Contrary to myth, linking out doesn’t hurt your SEO; it can show you’re citing authoritative sources (just don’t link to competitors for the same keyword obviously, and set links to open in a new tab perhaps). If you ever reference data, linking to the source (as done with the citations here) is a good practice.
Remember, good content is good SEO. Google has gotten very smart at judging content quality (using user engagement metrics, possibly algorithmically with AI, etc.). There’s even something known as E-A-T: Expertise, Authoritativeness, Trustworthiness. It’s not a direct ranking factor per se, but Google’s quality rater guidelines emphasize that content should demonstrate those qualities, especially for YMYL (Your Money Your Life) topics like health, finance. So write with expertise, cite sources if appropriate, and build trust (having an About page, contact info on site, etc., can contribute to trust).