LeadMagnetGeniusDon’t just dump random PDFs together. Start by planning what will be in your library and why. Here’s how: - Identify Key Topics/Pillars: Think about the main topics or pain points in your niche that your audience cares about and that relate to your offerings. Ideally, pick a specific niche or theme for your library or break it into sections by topic. For example, if you’re a marketing consultant, you might have lead magnets around social media, email marketing, SEO, etc. Ensure each category is something your ideal clients want to learn about. A good strategy is to make the library specific rather than generic. If you toss in a bit of everything, you’ll attract “a lot of different people” and not know their interests. Instead, you might decide your library will focus, say, solely on “Launching an Online Course” and include templates, checklists, and swipe files all about launching. That way, anyone who signs up is clearly interested in course launching, and you can pitch a relevant product later. - Leverage Existing Content: You probably already have some lead magnets or valuable content (like blog posts, videos) that could be turned into PDFs. Use those as building blocks. For instance, you can repurpose top blog posts into downloadable guides (tools like Beacon or Designrr can help automate turning posts into PDFs). In fact, WPBeginner suggests using a plugin to import blog content into a lead magnet builder to rapidly create a library of content upgrades. This is efficient – you’re curating and packaging what you have. - Cover Different Formats: People have preferences. Some like reading, others like watching or listening. Your library could include PDFs, short videos, infographics, even audio files or mini-courses. Variety can increase perceived value (“wow, I get templates AND video mini-lessons!”). But stick to formats you can create high-quality versions of. It’s better to have excellent PDFs than mediocre everything. - Quality over Quantity: It might be tempting to throw in 50 items. But remember, each item should be valuable and relevant. A smaller library of truly useful resources will convert better than a huge one full of fluff. Also, too many choices can overwhelm new subscribers. As one critique points out, resource libraries that are just a “random assortment” of freebies attract people who grab and run. So ensure coherence and quality. If you have a lot, consider phasing or rotating content rather than showing 100 items at once. - Ensure Alignment with Offers: Every resource in the library should ideally tie into something you sell or a step towards it. If your business sells online course software, a library on “course creation” makes sense and each resource is a stepping stone to needing your software. If something in the library isn’t related to your paid solutions, it might attract the wrong crowd (e.g., you put a free yoga routine PDF but you actually sell nutrition coaching – you’ll get yoga fans not necessarily weight-loss clients). One expert advises to make the library around one pillar so you know what they’re interested in, making it easier to pitch a related offer.
By planning strategically, you set a solid foundation: your library will be specific enough to draw in targeted leads and broad enough within that specificity to appeal to different sub-interests or learning styles.