LeadMagnetGeniusNow that it’s set up, how do we get people to subscribe to this library?
Library Landing Page Copy: Emphasize the quantity and variety of value they’ll get, but also the cohesive benefit. For example: “Get instant access to our entire library of free resources to master your home finances – including budget spreadsheets, debt payoff calculators, investment guides, and more. 20+ resources exclusively for subscribers!” You want it to sound like a treasure trove. Some use bullet lists to name drop a few popular items:
“What’s inside? You’ll get:
5 Printable Budget Templates
Our 10-Page Home Buying Guide
Investment Tracker Spreadsheet
and 15+ other tools covering saving, investing, and debt management.”
Listing these gives concrete reasons to sign up (variety = something will appeal). A site noted offering a range stands best chance to capture the lead because “every lead is looking for something different”.
But also mention the outcome: e.g., “All designed to help you become financially free.” So they see beyond just random freebies to the overarching promise.
CTA Clarity: Make sure the signup call-to-action is clear it’s one signup for all: e.g., “Unlock My Free Resource Library” on the button. Also set expectation if you plan to email them weekly etc., but focus on immediate benefit more than the future emails in this context (you can mention “+ weekly tips” as a footnote benefit).
Drive Traffic: Promote this library similar to any lead magnet:
On your Website: Have sitewide banners or hello bar: “Free Resource Library: Get 20+ freebies to do X. [Join Now]”. Mention it in relevant blog posts (“Psst – have you joined our free resource library yet? It’s packed with X. [link]”).
Social Media: Highlight one resource from the library in a post, and then say “It’s available in our free library along with many others – link in bio to join free.” Maybe even do a short video tour of the library area to hype it.
Paid Ads: You can run ads similar to promoting a lead magnet, but instead of one item, you’re promoting the collection. That could increase conversions because perhaps something in that collection will appeal. But test if the broad vs specific angle works better. One potential downside: the broader the appeal, the more generic the audience coming might be. But if you targeted well (say by interest as per each category), it could work.
Cross-promotion: If you create a library, you could offer other bloggers in your niche to share it (maybe you feature one of their freebies too, or just for content exchange). It’s a big value proposition to say “My audience can get all these for free”.
Leverage Scarcity Intelligently: One reason some marketers avoid big libraries is fear of attracting freebie hunters (people who sign up just to grab stuff and never engage or buy). This does happen. To mitigate:
Remind that the resources are meant to be used, not just collected. Perhaps include in your welcome email tips on how to implement or an invitation to a community to discuss using them (to get them invested).
Another approach is drip-releasing the library content. Instead of giving it all at once, you could send one new resource every few days to new subscribers. This can keep them engaged over time. But it also defers gratification which might reduce opt-ins. Alternatively, you give full access but then spotlight individual resources over time via email to ensure they see them (and you get those clicks to gauge interest).
Monitor Conversion and Engagement: Keep an eye on sign-up rates to the library, but also what those leads do. If you notice library subscribers have lower open rates or conversion to sales compared to single magnet subscribers, you may need to adjust approach (perhaps require them to indicate interests, or ensure your follow-up nurtures them properly).
Welcome and Nurture Sequence: Just like any lead magnet opt-in, have a plan to nurture library subscribers. They might grab a bunch of stuff and forget you unless you continue to engage. Possibly your first email asks “What did you download first? Hit reply and let me know!” – any interaction is good. Also maybe a survey email later: “Which resource did you find most helpful? We can send more like that.” This not only gathers data but also signals to subscribers that you care about their success, not just an email on the list.