LeadMagnetGeniusWhen someone signs up on your landing page, two things should happen in your funnel: 1. They should receive the thing you promised (lead magnet, etc.), usually via email. 2. They should be entered into an email sequence that will nurture them and eventually present your offer for purchase.
To do this, you’ll need an email marketing service (also known as an autoresponder). Some popular ones for beginners: MailerLite, Mailchimp, ConvertKit, AWeber, etc. Many have free plans for small lists, which is great when starting out.
Here’s how to proceed: - Connect the opt-in form to your email service. If you used your email service’s own landing page builder, this is seamless. If not, you might need to paste an HTML form code or use an integration (many landing page tools have direct integrations – e.g., connect your Mailchimp account and select the list to add signups to). - Create an automated welcome email. This is an email that will instantly (or within minutes) send whenever someone new subscribes via that form. In this email: - Thank them for signing up. - Provide a link to download the freebie or the info promised. You might attach a PDF or include a button/link to download it. If it’s just info, you can even deliver it right in the email. - Let them know you’ll be sending more useful tips soon. Set the expectation that emails from you are going to be valuable (so they look forward to them, not ignore them). - Keep it short and friendly.
Plan your nurture sequence. Think of a few follow-up emails to send over the next few days or week. A common beginner funnel might have 3-5 emails after the initial welcome:
Email 1: (Immediate) – Deliver freebie.
Email 2: (Day 1 or 2 after) – Share additional tip or resource related to the freebie. Provide pure value. For example, “Hey, I hope you’re enjoying the Gardening Kit. I wanted to share a quick story of how I got started...” or “Here’s another quick tip I couldn’t fit in the guide: [tip].”
Email 3: (Day 3) – Address common question or concern. Maybe “Many new gardeners worry about [challenge]. Here’s my advice on that...” This email is still valuable content, but it starts to hint at a larger solution (which your product can provide).
Email 4: (Day 4 or 5) – Introduce your offer. Now you segue into “By the way, if you’re serious about taking this further... I have a [online course / product / service].” Explain the benefits, why you created it, maybe a quick testimonial or result it achieved. Call to action: ask them to click to learn more or to buy (link to your sales page or booking page).
Email 5: (Day 7) – Follow-up on the offer. Perhaps answer a couple of FAQs or misconceptions that might be holding them back. Provide encouragement or an extra incentive (like a limited bonus or reminder of the deadline if you have one). Reiterate the call to action.
You can adjust timing – some do daily emails, some every 2-3 days. For a short funnel, sending daily or every other day while interest is fresh is fine.
Set these emails up in your email platform’s automation or sequence feature, so that once someone subscribes, they automatically get Email 1, then 2, etc. in order, with the delays you specify. This is where the magic happens – while you’re doing other things, your funnel will be sending emails and warming up leads for you.
A quick note: Write these emails in a conversational tone, like you’re writing to one person (because you are – each subscriber individually). Don’t be too stiff or “corporate.” Use their first name in the greeting if you collected it. The goal is to build rapport and trust through these touches. Provide value first and foremost; the sales pitch should feel like a natural extension of the help you’ve been giving, not a jarring salesy email out of the blue.