LeadMagnetGeniusNow your funnel structure is built: - You have a landing page to capture leads (top of funnel). - You have an email sequence to nurture and pitch (middle of funnel). - You have a sales page or mechanism to close sales (bottom of funnel).
The last piece of the puzzle: getting people into the top of the funnel. This is where traffic generation comes in. Depending on your situation, you can use various methods: - Existing Audience: If you already have some blog traffic, social media followers, or YouTube viewers, promote your new freebie and landing page to them. E.g., add a banner on your site: “Free Gardening 101 Kit – Download Now.” Post on your social channels about it with a link. - Content Marketing/SEO: If not much existing traffic, consider writing a blog post or two targeting some keywords your audience searches, and include an opt-in form for your funnel. This is a longer-term play (SEO takes time), but it’s a free strategy. - Social Media & Communities: Share valuable content related to your niche on platforms (Twitter, Facebook groups, Reddit, etc.) and occasionally funnel people to your freebie when appropriate. Be careful: Don’t spam your link; contribute genuinely to discussions and mention your resource when it can truly help someone. - Paid Advertising: This can jumpstart things if you have a budget. Running Facebook/Instagram ads or Google Ads to your landing page can bring immediate visitors. Just ensure your messaging is tight and the audience targeting is clear, because ads cost money for every click. For a first funnel, you might experiment with a small daily budget to test the waters. - Collaborations: Partner with someone who has a complementary audience. Maybe you do a guest post on another blog or a short webinar for someone’s group, and you offer your freebie to their audience in return (getting those folks into your funnel).
Given this is your first funnel, start where you’re most comfortable. If you have zero audience and no budget, maybe focus on creating a couple of killer blog posts or a series of helpful social media posts that naturally lead people to your freebie. If you have some budget, a simple Facebook ad targeted to “garden enthusiasts” offering the cheat sheet could work – you’d measure if the cost per lead is acceptable for you.
One important note: Test your funnel with a few people if possible. Before throwing a lot of traffic in, manually check the flow end-to-end. You might even have a friend go through it and ensure: - The landing page is clear and works. - They receive the emails properly and the links in them work. - The sales page makes sense to them and the buy button functions.
Catching any glitches or confusing points before lots of strangers experience it will save you headaches and lost leads.