LeadMagnetGeniusOnce your funnel is live and people are moving through, congrats – you’ve built your first sales funnel! But the work doesn’t end here. Now you monitor how it’s performing and tweak for better results: - Check conversion rates: What percentage of people who see your landing page sign up? (If you use a landing page tool, it might tell you this. Or use Google Analytics). If it’s low (say, under 20% for cold traffic), consider adjusting the headline, or making the offer clearer, or testing a different image. - Email open/click rates: Are people opening your nurture emails? If not, maybe your subject lines need improvement. Are they clicking the link to your sales page in the pitch email? If not many are, perhaps the offer introduction needs to be stronger or sooner/later in the sequence. - Sales conversion: Out of the leads, how many buy? At first, if you get any sales – celebrate! Early on, numbers might be small. But if, say, 100 people went through the whole funnel and only 1 bought, that’s 1% conversion. Depending on price, that might or might not be okay. Look for any drop-off points: did lots of people click to the sales page but not buy? Then the issue might be on the sales page (maybe price is too high for the perceived value, or something wasn’t clear). Did few people even click through? Then maybe your emails didn’t sufficiently warm them or convince them of the product’s necessity. - Feedback: If you can, ask some subscribers for feedback. For instance, you might send a non-automated personal email to those who didn’t buy, like “Hey, I saw you grabbed the free kit but decided not to enroll in the course. Totally okay, of course! If you don’t mind sharing, I’d love to know if there was something specific that held you back or if you were looking for something different.” Not everyone will reply, but those who do can give golden insights. Maybe they’ll say price, or timing, or they wanted more advanced content, etc. You can use that to refine your funnel or offer.
Don’t be discouraged if your first funnel isn’t an overnight money machine. It’s normal to tweak and improve. The beauty of funnels is that even small improvements at each stage can lead to significantly more sales. For example, if 1000 people enter your funnel, and you improve the landing page conversion from 20% to 30%, that’s 100 more leads. If you improve your email click-through so more people see the sales page, that’s more potential buyers. Optimizing is an ongoing game.
Also, as you grow more comfortable, you might expand the funnel: - Add an upsell or additional offer after purchase (like, “Thanks for buying the course, want a 1-on-1 coaching add-on at a discount?” This is more advanced but something to think about later). - Create more funnels for other products or segments of your audience. - Refine your content and ads to bring more people in at the top.
But one step at a time – you’re just starting out, and you’ve accomplished a lot by getting a funnel up and running.