Have you ever grabbed a $7 ebook or a $10 one-time offer right after signing up for a freebie? If so, you’ve encountered a tripwire funnel. Tripwire funnels are a powerful marketing strategy to convert new leads into customers by offering a low-priced, high-value product as an immediate next step. In this ultimate guide, we’ll explain what tripwire funnels are, why they work (psychology behind them), how to set one up step-by-step, and we’ll look at real-world examples to see tripwires in action. By the end, you’ll know how to implement a tripwire funnel in your business to boost sales and recoup ad costs, all while delighting your new customers.
LeadMagnetGenius☰