LeadMagnetGeniusEven though a lead magnet is ostensibly informational, if your goal is conversion (getting them to do something next), you need to sprinkle persuasion through the copy: - Speak to “You” and “Your”: Write as if talking to the reader about their situation. Avoid generic third-person. E.g., “In your business, you might have noticed...” vs “Many businesses notice...”. Direct address keeps them mentally engaged. It also subconsciously implies this was made for them specifically, which increases how valued they feel the content is. - Highlight Benefits of taking action: For each tip or suggestion, reinforce why doing it is good. Don’t just say “Do X.” Say “Do X, because it will [benefit].” E.g., “Use active voice in your copy. It makes your writing punchier and more clear, which keeps readers engaged” – here the benefit of using active voice (keeps readers engaged) is given, persuading them it's worth trying. - Address Objections or Assumptions: If there are common hesitations, mention them and refute gently. E.g., “You might think, ‘I’m not a writer, can I really improve my copy?’ Absolutely – these techniques don’t require fancy vocabulary or grammar, just a focus on the reader. In fact, not being a traditional writer might even be an advantage here!” This lowers the barrier that might stop them from implementing your tips (or from eventually buying your solution). Also, the LeadScripts guide did a bit of that by showing common mistakes vs better alternatives - essentially tackling “don’t do it this way, do this way and see the difference.” - Storytelling/Case as Proof: We touched on adding examples – especially any micro-case study showing results acts as proof that applying this advice works. E.g., “One of our users changed just one headline using these principles and saw a 30% increase in sign-ups. Small changes, big impact!” - Include Calls to Action (CTAs) within the Magnet: This is crucial for conversion. Somewhere towards the end (or even middle if contextually relevant), explicitly nudge them to the next step. E.g., after providing value, you might have a section: “Ready to take it to the next level? If you found these tips useful, you’ll love [Your Product/Service], which [brief benefit]. [Call to Action – like schedule a free consultation / get a free trial / see how it works].” Make this CTA stand out – maybe a big bold box or button image if PDF. Even within content, you can have soft CTAs: “(We go deeper into how to do this in our full course, but these basics will get you started.)” That’s a subtle plug creating intrigue for the full course. Or a footer on each page could have your website or a tagline like “Need help implementing this? Visit [URL].” - Close with a Strong Conclusion: Sum up main points succinctly so they recall the value. Then give a motivating final thought and a direct call-to-action. E.g., “You now have 10 proven tactics to boost your website speed. The next step is to put them into practice. Optimizing your site can feel daunting, but remember – each 1 second faster means happier visitors (and more conversions!). You can do this! And if you ever need a hand or want an expert to handle it, our team at SpeedyWeb is here for you. [Contact us for a free speed audit]. Thanks for reading and happy optimizing!” This conclusion 1) reinforces they got something valuable and achievable, 2) encourages action on their part, 3) presents your help if they want it, 4) ends on a positive, encouraging note.
From ConversionMinded and others: the idea is to always guide them to “now where do you go from here?” – ideally to your product or service or at least back to your community or next lead magnet/tripwire. Writing is about building momentum towards that.