LeadMagnetGeniusEvergreen lead magnets are resources that remain relevant and valuable regardless of the time or season. They address topics or problems that are relatively constant. For example: - A cheat sheet summarizing “10 Steps to Improve Your Credit Score” – people want this year-round. - A comprehensive guide like “Ultimate Beginner’s Guide to Yoga” – not tied to any date. - Templates and checklists (content calendar template, home buying checklist, etc.) that can be used any time.
Evergreen magnets can essentially be used “anytime throughout the year” without losing significance. They tend to focus on evergreen topics – core pain points or interests that don’t change too quickly.
Pros of Evergreen Lead Magnets: - Longevity: You can create it once and use it for a long time. It continues to attract leads over months or even years with minimal updates. This makes it cost-effective in the long run. - Wider audience appeal: Since it’s not restricted to a particular date or short-term offer, anyone interested in the topic can sign up whenever they find it. This often means a steady flow of leads. - Less pressure in promotion: You don’t have to push people to act immediately (“sign up now or you’ll miss it!”) – which some audiences prefer. It can feel more relaxed and educational, building trust. - Reusability: You can incorporate evergreen magnets into always-on parts of your funnel (like an automated welcome sequence, website homepage offer, or evergreen ad campaigns).
Cons of Evergreen Lead Magnets: - Less urgency to convert: Because there’s no deadline or special event, prospects might procrastinate consuming it. There’s no FOMO (fear of missing out) factor inherently. This can sometimes result in lower immediate engagement or conversion to next steps compared to a time-limited thing. - Staleness: If truly never updated, over a long period an evergreen magnet can become outdated without you realizing (e.g., a “Guide to Social Media” from 2019 might be less relevant in 2025). You need to periodically review it so it remains “evergreen” in quality. - Broader targeting, potentially lower specificity: Evergreen magnets often cover broad topics to remain widely relevant (e.g., “Top 5 Budgeting Tips for Families”). The wide appeal is a pro, but con is it may not feel as exclusive or tailored as some time-sensitive offers like an event or live challenge which promise a unique timely experience.
Evergreen Example: An example given by nDash: a cheat sheet or eBook focusing on audience’s pain points (like an SEO checklist or a weight loss recipe book) is evergreen. Such magnets can continuously bring in leads. For instance, a lead magnet “Email Marketing 101 eBook” can sit on your site all year and keep capturing emails. However, you might not get the surge that a countdown webinar might bring.