Introduction: In the world of digital marketing, a lead magnet is one of the most powerful tools for turning casual website visitors into eager prospects. But what exactly is a lead magnet, and how can you create one that converts (i.e., persuades visitors to give you their contact information)? In this article, we’ll explore what lead magnets are, why they’re so important, and provide a step-by-step guide to creating a lead magnet that truly converts your audience into leads and, eventually, customers.
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