LeadMagnetGeniusLet’s start with the basics: A sales funnel is a way of describing the journey a potential customer takes from first discovering you (at the top of the funnel) to eventually making a purchase (at the bottom of the funnel). Think of it as an actual funnel shape – wide at the top and narrow at the bottom. At the top, you have lots of people who become aware of your business. As they move down the funnel, some will drop off, but the most interested ones will continue through stages of consideration and finally decision (the purchase).
Why is this concept useful? Because it helps you plan how to guide people step-by-step towards buying. Instead of hoping that a random visitor immediately buys something (which is like proposing marriage on a first meeting), you use a funnel to gradually build the relationship: first attract their interest, then nurture their trust, then present an offer, etc. A well-built funnel increases the chances that prospects become customers, and it makes your marketing more systematic.
In essence, a sales funnel answers: “How do I turn a stranger into a customer, and what should happen at each stage?” Even a simple funnel can dramatically improve your sales because you’re leading people through a deliberate process rather than leaving it to chance.
Alright, now that we know what we’re building, let’s get into the steps to build your first funnel.