LeadMagnetGeniusYour current magnet has saturated its reach: Perhaps you ran ads to it for months and the costs are rising, or everyone in your current audience who wanted it has it. A new magnet with a different angle could attract those who weren’t interested in the first one.
Your business launches something new: New product line or service? Create a magnet that specifically attracts leads for that offering.
Seasonal opportunities: If your business is seasonal, you might rotate magnets accordingly. For example, a fitness coach might have a “New Year Kickstart Plan” magnet in January, and a “Summer Body Nutrition Guide” in May. These are time-limited uses where creating a new one makes sense.
Testing different formats: Maybe you have a PDF guide that does okay. You wonder if a quiz or video series might do even better. It can be worth creating a new magnet in a different format to test what appeals most to your audience. WPBeginner’s guidance about testing new magnets every few months is partly about finding what format/topic resonates best.
Significant content marketing growth: Say you’ve doubled your blog traffic by covering a new topic cluster. You might create a content upgrade lead magnet for that cluster to capitalize on the surge of new visitors.