LeadMagnetGeniusA lead magnet is a free resource or incentive (ebook, checklist, free trial, etc.) given in exchange for contact info. Facebook Ads are a way to get in front of a highly targeted audience. Together, they work beautifully because: - People on Facebook aren’t necessarily looking to buy at that moment (it’s often interruption marketing). A free valuable resource is a low-friction ask – they’re more likely to sign up for a freebie than directly buy something from an unknown brand in their feed. - With Facebook’s targeting, you can ensure your lead magnet offer is shown to a very relevant audience, which boosts conversion rates. - You can quickly scale your lead generation by pouring budget into the campaigns that work, growing your email list or prospect list fast. - Once the lead is captured, you can nurture them toward purchase via email or other channels, making your ad spend worthwhile even if the initial touch doesn’t result in a sale.
An example of success: one campaign offered a free Facebook Ads targeting guide via Lead Ads and got about 1,000 leads at an average of $0.43 per lead. In the US it was about $1.64 per lead, which is still quite cost-effective. That shows with the right magnet and targeting, you can acquire leads cheaply on this platform.