LeadMagnetGeniusThe phrase “How to...” is one of the most tried-and-true ways to start a headline. It directly promises that the content will teach the reader something step-by-step. It’s almost automatically benefit-driven because it implies the person will learn how to achieve something they want.
Examples: - “How to Start a YouTube Channel (Step-by-Step Beginner’s Guide)” - “How to Fix Common iPhone Problems at Home”
These work especially well for educational or DIY content. If your article or video indeed shows someone how to do something, don’t shy away from beginning with “How to”. It’s not too simple – it’s effective.
Similarly, “Ultimate Guide to ” or “Beginner’s Guide to ” can signal a comprehensive resource. People like guides, especially if they’re looking to learn about a topic broadly. For instance, “SEO Basics: The Ultimate Guide for Beginners” – a newbie sees that and thinks, great, one guide to rule them all.
Be cautious with “ultimate” though – you better pack a lot of value in there, or someone might feel let down if it’s not ultimate enough. If you’re covering a topic in depth, go for it.