LeadMagnetGeniusNotion has surged in popularity as an all-in-one workspace tool, and it doubles as a unique way to deliver lead magnets. With Notion’s free personal plan, you can build an organized, interactive document or template and then share it publicly as a view-only page for your leads to duplicate into their own Notion workspace.
What makes Notion different: Notion wasn’t originally built for marketing or lead capture – it’s a note-taking and database tool. But creative marketers have started using it to offer things like content calendars, project planners, habit trackers, and resource databases as lead magnets. You create a page or a workspace in Notion that contains the resource, then use Notion’s “Share to web” feature to generate a public link. Visitors can view it and, if they have Notion themselves (free to sign up), they can hit “Duplicate” to add the template to their own account.
Why it’s great for lead magnets: Notion templates are interactive and immediately usable. There’s no need to download a file or find software to open it – it works right in the browser. For an audience that values usability over flashy design, Notion is perfect. For example, if your lead magnet is a “Social Media Content Calendar”, providing it as a Notion board means the user can start inputting their content ideas right away, rather than just reading a PDF about it. Notion also lends a modern, tech-savvy feel to your offer, which can set you apart.
Notion’s free plan: Notion is free for personal use, with some limits that most will never hit (like extremely high content volume). According to one marketing expert, the free personal tier is all you need to share lead magnet templates; paid plans are only if you have a team or need advanced permissions. This means you can create and share as many template links as you want at no cost.