LeadMagnetGeniusThis is more of a concept than a tactic, but it underpins advanced SEO, especially in YMYL (Your Money or Your Life) niches (health, finance, etc.). Google’s Quality Rater Guidelines emphasize E-E-A-T: - Experience: Content that shows first-hand experience. E.g., a product review written by someone who actually used the product. You can demonstrate this by including personal anecdotes, original images, case studies, etc.. - Expertise: The content creator has knowledge of the topic. Showcase credentials if relevant (like an author bio: “Dr. Smith, 20 years a cardiologist” on a heart health article). Or if it’s not formal credentials, at least competence shown through depth of content. - Authoritativeness: The site or person is known as a go-to source. This you build over time with quality content, mentions on other sites, etc. A quick way to boost perceived authority: get some high-quality backlinks from authoritative sites or have notable figures share your content. Also, a strong about page listing your team’s expertise, any awards, years in business, etc., helps. - Trustworthiness: Basic things like having contact info, privacy policy, security (HTTPS), no sketchy ads or malware. Also accuracy – cite sources for data/claims so people trust what they read. For e-commerce, display trust seals or clear return policy, etc. If user reviews or testimonials are present (and real), that adds trust.
While E-E-A-T isn’t a direct ranking factor (it’s not like Google gives a numeric E-E-A-T score), they try to algorithmically evaluate proxies for it. For example, a site with many authoritative backlinks probably has authority. A page where the author is a known expert or the site is referenced in knowledge bases might get a boost. They also have algorithms to detect if content might be untrustworthy or low-quality on important topics (like giving medical advice from someone with no apparent medical background).
As an advanced strategy: - Add author bios to all blog posts (with links to LinkedIn or credentials). - Get mentioned in credible places – PR efforts, contribute guest posts to reputable publications (that can indirectly signal you’re authoritative). - Encourage reviews of your business on Google, Trustpilot, etc. (for local or brand trust). - Keep content updated – stale info can hurt trust. If you have old posts, refresh them with current info (also helps SEO to get a “freshness” boost when relevant). - Moderate user content (forums/comments) to avoid spam or misinformation on your site – you’re responsible for what’s on your pages. - Be transparent – e.g., if you do product reviews, disclose affiliations (also legally required often) and be balanced, not just glowing affiliate pitches (Google’s product review updates favor in-depth, balanced reviews with pros/cons, hands-on details).
E-E-A-T particularly helps for competitive queries where many have “good” content – Google will favor the one from a source they deem more authoritative/trustworthy. It’s like reputation – you have to cultivate it.