LeadMagnetGeniusFormat: Live (or on-demand) online workshop, usually 30-60 minutes
Why it attracts: Webinars feel exclusive and high-value. They’re often positioned as free trainings or classes on a specific date/time, which can add urgency (sign up before it starts!). In 2025, live interaction and community feel are still big – webinars allow Q&A and that personal touch. Even if you run it as an evergreen recorded webinar later, initially promoting a live event can create a buzz.
Example: A career coach might host a “Live Resume Makeover Workshop”. In the webinar, she teaches attendees how to improve their resume in 5 steps, maybe even doing a live critique of a volunteer’s resume. Attendees sign up (with their email) to get the Zoom link. After delivering great tips, the coach can mention her resume writing services or a course for those who need more help.
Tips to execute: - Pick a compelling topic/title that addresses a pressing need or goal. Use words like “How to ,” “3 Secrets to ,” “Masterclass,” “Workshop” to highlight the value. - Promote the date and time clearly. Use urgency like “Limited spots” if you want, especially if using a meeting platform that truly has a cap. - Make it engaging: polls, Q&A breaks, a freebie for staying till the end – all keep people interested. - Follow-up: Many will sign up but not attend live. Record the session. After, email all registrants a link to the replay (so even no-shows get the content and remain a lead). In that follow-up email or during the webinar, present your offer (maybe a limited-time deal on your product or an invite to a consultation call, depending on your business). - If you don’t like being on camera, you could do a slideshow with voiceover, or even a text-based live chat workshop in a Slack/Discord – but traditional video webinars tend to have higher perceived value.
Webinars are fantastic for warm lead generation, especially in B2B or high-ticket B2C fields (like coaching, financial services). Someone who spends an hour in a webinar is quite interested. You can also repurpose the content: after doing it live, you might offer the recording as an ongoing lead magnet on your site (e.g., “Watch our free 45-minute workshop on demand”).