LeadMagnetGeniusWhile not “creation” tools for the content itself, it’s worth mentioning that some free marketing platforms can assist in delivering your lead magnet professionally. MailerLite and ConvertKit (now sometimes referred to as “Kit” for the free version) both offer free plans that include landing page builders and email automation.
Why is this relevant? Because half the battle of lead magnets is getting them into people’s hands and managing the sign-ups. With these tools, you can create a dedicated landing page for your lead magnet, complete with sign-up forms, and have the platform automatically email the download link to new subscribers. This ensures a seamless experience for your audience. While the content of the lead magnet might be designed in Canva or Google Docs, the presentation and distribution can be handled by these free services:
MailerLite: Free plan for up to 1,000 subscribers. It lets you build landing pages and pop-up forms easily with drag-and-drop. You can design a simple, clean page that advertises your freebie and captures emails. Once someone signs up, MailerLite can send them a pre-set welcome email with the lead magnet attached or linked.
ConvertKit (Kit): Free for up to 1,000 subscribers as well. Known for creator-friendly features, ConvertKit’s free tier includes unlimited landing pages and forms. They have templates specifically made for lead magnet opt-ins (like ebook download pages). ConvertKit will host the landing page for you and deliver your incentive email automatically. It’s very streamlined: you could literally have a one-page website for your lead magnet via ConvertKit if you don’t have your own site.
Using these tools in conjunction with your lead magnet content creator means you can go from zero to live lead magnet funnel entirely with free tools – design the content in one tool, then host and deliver it with another. HubSpot’s free tools are another example – HubSpot free CRM/marketing has landing pages and email, though a bit more complex. But small businesses can absolutely get started with just these free resources.