LeadMagnetGeniusNo one (not even seasoned copywriters) writes the perfect headline every time on the first try. Often, you need to brainstorm and write multiple versions, then pick the best. When in doubt, come up with 3-5 headline options and imagine them from your reader’s perspective: which one would you click if you saw it on Facebook or Google? Sometimes combining elements of two can yield the winner.
If you have the ability to A/B test (like two different email subject lines to see which gets more opens, or two variations of a headline on an ad or landing page), do it. Data will tell you what resonates more. For example, one headline might yield a 5% click-through on an ad, another might yield 8%. That’s a big difference. Testing removes guesswork.
Pay attention to metrics: - Email subject lines (headlines): Look at open rates. Over time, see which phrasing styles get your list to open more. - Blog or social headlines: See which posts get more clicks or shares. If your article got a lot of hits from search or social, its headline likely played a role. If some decent content flopped, maybe the headline didn’t do it justice. - Ads: Run a few headline variants with the same body copy and image to a small audience to gauge CTR (click-through rate). Use the best one for the full campaign.
It’s also useful to study other headlines in your niche. Not to copy, but to see patterns. If you notice top articles in your field often use, say, numbers or certain phrasing, that’s a clue. There are tools (like BuzzSumo) that show you the most shared headlines on social media for a topic – they can be a goldmine of inspiration.