LeadMagnetGeniusYour lead magnet’s title is the first copy that either attracts someone or not. Even after opt-in, a strong title/headline on the first page can hook them into actually reading it rather than just hoarding it. Some tips: - Focus on Outcome or Benefit in the Title: Instead of a bland descriptive title, highlight what the reader will achieve or the problem solved. E.g., “Email Marketing Guide” vs “The 5-Minute Email Checklist (That Boosted Our Open Rates 42%)”. See how the second one from LeadScripts example is benefit-driven and specific – that sparks curiosity and promise. It combines outcome (boost open rates) with specificity (42%) and even a sense of time/effort (5-minute). Aim for something similar: specific + benefit is a winning formula. - Add Power Words or Emotional Triggers: Words like “Ultimate”, “Proven”, “Step-by-Step”, “Secrets”, etc., can increase allure. But make sure the title still sounds genuine and relevant. For instance, “Ultimate Home Workout Plan (No Gym Needed)” – “Ultimate” appeals to getting the best and “No Gym Needed” addresses a pain/objection. - Promise Something Quick/Easy if True: If your lead magnet can deliver quick wins, mention that. E.g., “in 24 Hours” or “in 5 Easy Steps” if applicable. People love speedy results (just ensure it’s realistic). - Format Hints: If it’s a template or checklist, you can include that in title so they know it’s easy to consume (e.g., “Swipe File: 10 Fill-in-the-Blank Cold Emails That Get Responses”). This tells them it’s not a long ebook but a ready-to-use resource. - Avoid Being Too Vague or Too Clever: Clarity trumps cleverness. For instance, a mistake is being too literal or boring like “Lead Magnet Writing Tips”. Better: “Lead Magnet Copywriting: 7 Tips to Get More Subscribers to Say YES”. That second one hints at outcome (more subscribers converting) and has a bit of punch. A common fix is to make sure the title answers “What’s in it for me?” clearly. From the leadscripts guide: sell the result, not just describe content. Instead of “Email Marketing Checklist”, they suggest the improved “The 5-Minute Email Checklist (That Boosted Open Rates 42%)” – the latter sells the result. - Subheadlines can help: On your cover or intro, a subheadline can amplify the promise. E.g., Title: “Lazy Funnel Template That Converts Like Crazy” (this was in the examples with a fun tone), and subheadline: “Plug-and-play template for coaches who hate writing” – that calls out the audience and benefit more.
LeadScripts gave some naming tips like adding urgency (“Before You Launch: The Pre-Flight Funnel Checklist”), exclusivity (“The Swipe File We Only Share with Clients”), specific result (“Get 100 Subscribers in 7 Days...”). You might not pack all those elements in one title, but see which angle best suits your magnet and audience.