LeadMagnetGeniusOne mistake is creating something, promoting it heavily at launch, then abandoning it for the next shiny thing. If your older lead magnet is still relevant, you can cycle back to promoting it again after some time. New audience members who didn’t see it before will now see it as new.
For example, an SEO agency could have a great “SEO Audit Checklist” lead magnet. They blasted it on launch, then moved on. In a few months, they can share it again on social media, or run another small ad campaign, because new potential leads keep emerging who haven’t gotten it yet.
Many experts say to keep promoting a winning magnet “on a regular basis” – even weekly on social or via content, if it keeps pulling. So rather than constantly needing new magnets to talk about, remember to maximize distribution of your existing ones.