LeadMagnetGeniusThere’s no rule that you must choose one type exclusively. Often, the question is which to start with: - If you’re building your first lead magnet, an evergreen one is generally a safe bet to capture leads consistently and learn what your audience wants. - Once you have an audience and want to energize them or segment the most active portion, throw in a time-sensitive offer occasionally.
In practice, perhaps you maintain one flagship evergreen magnet (like a resource library or toolkit), and seasonally rotate a secondary magnet (like “Summer Sale Coupon” or “Year-End Webinar”) to grab those extra opportunities.
By understanding the pros and cons outlined above, you can plan a lead magnet strategy that leverages the stability of evergreen content and the excitement of time-sensitive offers to maximize your lead generation throughout the year.
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