LeadMagnetGeniusAs your list grows, not everyone is the same. Some may already have bought your product, some may be interested in a different aspect of your offerings, etc. Segmentation means dividing your email list into smaller groups based on certain criteria, so you can send more relevant emails to each group.
Early on, you might not need a complex setup, but here are some segmentation basics: - Customers vs. Leads: At minimum, tag or separate those who have already bought something from those who haven’t. You don’t want to keep aggressively sending “buy my product” emails to someone who already did – instead you might have a different sequence for them (onboarding, upsell for another product, or just exclude them from the sales pitch campaign). Many email systems automatically do this if sales are integrated, or you can manually import buyer list and tag them. - Interest-based tags: If you have multiple lead magnets or multiple product lines, tag people based on what they signed up for. For example, if you had a “Beginner Guide” lead magnet vs. an “Advanced Tactics” lead magnet, those audiences might need different approaches (beginners vs advanced content). - Engagement level: Some systems let you see who opens/clicks a lot vs who doesn’t. You might re-engage cold subscribers differently or give VIP treatment to highly engaged ones. (This is a bit advanced but mentioning it.) - Demographics or Preferences: If collected, e.g., location or preferences via a survey. For example, a store might email “local event” invites only to those near that city. Or if you know someone’s goal (lose weight vs build muscle in a fitness list), you could segment content.
Why segment? Because relevant emails = happy subscribers = better conversion. If emails feel super tailored to their interests, they’re more likely to open, read, and act. Generic blasts to everyone are okay for general newsletters, but the more you can tailor, the better.
For instance, you might have: - Segment A (has not bought): they get the full welcome/sales sequence discussed above. - Segment B (already bought main product): they might get a different sequence – perhaps tips on using the product (to ensure success, which fosters loyalty) and later maybe offers for another product or an advanced course, etc. - Segment C (interested in Service X vs Service Y): you’d send them case studies or content related to the service they care about.
Start simple: at least separate customers from prospects. As you expand, think about how you can speak more directly to different groups.