LeadMagnetGeniusNow that you have an offer (say, a free cheat sheet), you need a place to send people where they can sign up for it. This is your landing page or opt-in page – a simple page on the web that has one goal: get the visitor to enter their email (and maybe name) to receive your free offer.
Key elements of a good opt-in page: - Headline: Clearly states the benefit of the free offer. e.g., “Get Your Garden Jumpstart Kit – 7 Tips for New Gardeners” – make it benefit-driven. - Description/bullets: A few sentences or bullet points that tease what’s inside or what they’ll learn. E.g., “Learn how to avoid the #1 beginner mistake, the easiest vegetables to grow first, and more – even if you have no prior experience.” - Signup form: Name and email fields (you can just do email, but having a first name can let you personalize emails with their name – up to you). The form should have a clear submit button like “Send Me the Tips!” or “Get the Free Kit”. - Visual (optional but nice): If it’s a PDF or something, you can show a mockup (like an eBook cover or a graphic of a checklist). Or an image relevant to the offer (like a nice veggie garden photo for vibe). - Minimal distractions: Remove any unnecessary navigation or links. You want them to either sign up or leave – nothing in between. A landing page is usually standalone for that reason. - Privacy reassurance: You can add a small note like “We respect your privacy – no spam, unsubscribe anytime.” This can help slightly with trust.
How to create a landing page? You have options: - Many email marketing platforms (Mailchimp, ConvertKit, MailerLite, etc.) provide landing page builders that are user-friendly. You can use one of their templates and customize it. - Dedicated funnel builders like ClickFunnels, Leadpages, or Systeme.io can also easily spin up pages. - If you have a website on WordPress, you can use a plugin or your theme builder to create a page and hide the usual header/footer. - Even Google Forms or similar could hack it in a pinch, but a real landing page will look more professional.
Since it’s your first funnel, choose a method that’s simplest for you. Don’t get bogged down in picking the perfect tool – they can all do the job. Aesthetics matter, but copy (the text) matters more for conversions. Focus on clear messaging that matches your audience’s problem and the promise of your free offer.
Once the page is ready, test it out. Open it on your phone and computer, see if the form submits correctly (you might need to integrate your email platform to capture the lead info – more on that next). If it looks good and works, congrats! You have the entry point to your funnel built.