LeadMagnetGeniusThis is the bottom of your funnel – where you actually ask for the money. Depending on what you sell, this could be: - A sales page on your website (for an online course, a service package, a product) with a buy button or link to your checkout. - A checkout page directly (if it’s a straightforward e-commerce product and you’re confident people can decide quickly). - Or even a prompt to book a call with you (if you do high-ticket coaching/consulting, often the funnel’s goal is to schedule a sales call).
For many online businesses, a dedicated sales page works well. This is a page that describes your product or service and convinces the reader of its value, answering their questions and prompting them to purchase.
Key elements of a good sales page: - Headline that grabs attention and speaks to the desire or problem. (“Grow Your Own Vegetables with Confidence – Join the Gardening 101 Online Course”) - Problem/Pain point acknowledgment: Show you understand the visitor’s situation. (“Tired of seeing your plants wilt or produce nothing? Unsure how to even begin your garden?”) - Introduce your solution: Present your product/service as the solution. (“Our Gardening 101 Course is designed for complete beginners to grow a thriving garden in their backyard or balcony.”) - Benefits/Outcomes: Bullet out or explain what they’ll get and achieve. Focus on outcomes (“By the end of this course, you’ll know exactly what to plant, when to water, how to prevent pests, and have a flourishing garden – even if you’ve never kept a houseplant alive before!”). - Features/What's included: If applicable, outline the contents (e.g., “10 video lessons, printable guides, access to a members community…”). But always tie features back to benefits (“10 video lessons so you can follow along step by step…”). - Social proof: If you have testimonials, reviews, case studies – include one or two. New funnel builders might not have this yet; if not, it’s okay, but add credibility where you can (even personal credentials, like “Taught by a certified master gardener with 10 years experience”). - Price and call-to-action: Clearly state the price (unless you’re doing a call booking). Don’t hide it – people will look for it. Then have a prominent button to purchase (“Enroll Now”, “Buy Now”, etc.). If possible, make the button scroll with them or have multiple buttons throughout a long page. - Guarantee or risk reversal: Often good to include – like a 30-day money-back guarantee if that fits, or “cancel anytime” if subscription, etc. It reduces purchase anxiety. - Urgency/scarcity (optional): If you have a deadline (like an offer expiring, or limited spots), mention it. This encourages action. But don’t fabricate fake scarcity; use it genuinely if it exists (e.g., a live course might start on a certain date, so enrollment closes by then).
You can create a sales page similarly to the landing page – either on your website or via a tool. Many drag-and-drop builders exist. It might be a bit longer than your opt-in page because you need to convey more info.
Since this is your first funnel, if you feel overwhelmed crafting a fancy sales page, know that even a well-written email linking directly to a simple checkout page (like a Shopify or PayPal checkout) can get your first sales. But it’s better to have at least a basic page describing what they’re buying.
Also, if you’re not selling an online product but rather booking calls, your “sales page” could actually be a calendar booking page with some of the above elements to convince them to book the call.
In our gardening example, the sales page would be for the “Gardening 101 Online Course” with an outline of the course, price, etc., and a sign-up button.
Make sure the link to this sales page is what you put in your Email 4 and 5 from the earlier step as the call-to-action. Also put it in your welcome email signature maybe (softly, like a P.S. “Already eager to start? You can check out my full gardening course here.”)