LeadMagnetGeniusWe covered one sales campaign in the welcome sequence. But not everyone will buy during that initial window. Many might stay on your list, opening emails, but not yet ready to purchase. This is normal. Email marketing is often about the long game – someone might need to trust you for a few weeks or months, or the timing wasn’t right initially, or they needed to see multiple offers.
That’s why you should periodically run campaigns or have trigger-based emails to convert those who didn’t initially buy: - Seasonal Promotions: e.g., Black Friday sale, New Year special, etc. These can re-target everyone who hasn’t bought (or even past customers for other products). Announce a sale or bonus, use urgency. - Launches of new products: If you roll out a new course or product line, craft a dedicated email series around it to build excitement and drive sales. - Webinar or Event Invitations: Webinars are still great for selling higher-priced items. You might invite your list to a free live workshop, deliver value, and then pitch the product at the end. - Behavior Triggers: If your email system allows, you can send targeted emails based on what people do. For example, if someone clicks the sales page link in your welcome sequence but doesn’t purchase, you could send an automated follow-up a few days later: “Hey, noticed you checked out [Product] – do you have any questions I can answer about it? I’d love to help.” This kind of personal touch (even if automated) can nudge them. Or if someone downloads certain resources or visits specific pages (some systems track site visits via cookies), that can trigger relevant emails. - Re-engagement campaigns: If someone hasn’t opened or clicked in, say, 90 days, you might send a “We miss you – here’s what you’ve missed” or “Still interested in [your content]? If not, no worries, you can unsubscribe here. Otherwise, here’s some of our best recent stuff…” This either re-engages them or clears out unengaged folks (good for deliverability).
The key with conversions is persistence without being annoying. Don’t spam every day with “buy now, buy now.” But also don’t shy away from promoting your offers regularly. Generally if you’re giving value 80% of the time, you’ve earned the right to pitch 20% of the time.
And when you do pitch, do it confidently. Believe in the product/service you’re selling and communicate that enthusiasm and the results it can give. People can sense when you’re being timid versus genuinely excited about how you can help them. If you’ve nurtured well, many will want to buy because they trust you and see the value by then.
Also, leverage social proof in later pitches: share success stories, numbers of customers, or even media mentions, etc., to assure them they’re making a wise decision by buying.