Tools to Help

A few tool recommendations for data collection: - Google Analytics 4: Track page views, conversion events (use GA’s conversion tracking for form submissions or thank-you page visits as a proxy for sign-ups), traffic source performance, and user flow. - Email Service Analytics: Most email marketing platforms (Mailchimp, ConvertKit, etc.) have built-in reports for open/click rates on each email and link click heatmaps, etc. - A/B Testing platforms: As mentioned, Google Optimize was free but now sunset; consider alternatives like Optimize 360 (paid), VWO, Optimizely, or even simpler ones integrated in some landing page builders or email platforms (e.g., many email tools let you A/B test subject lines and send times). - Heatmap/Session Recording: Tools like Hotjar or Crazy Egg can show how users interact with your landing page (where they scroll, hover, click). Data from Hotjar might reveal that a lot of users only read the headline and then bail – tells you headline needs work, or that you should put something more compelling or an opt-in form above the fold to catch them early. - CRM or Attribution tools: If you’re advanced, tools like HubSpot (with its CRM and Marketing Hub) can connect the dots from first sign-up to sale and give you conversion rates automatically, as well as revenue per lead source, etc. Even a spreadsheet can do if you export data – the key is to do it. - Survey tools: Simple surveys via Google Forms or Typeform to those who downloaded can yield qualitative data. Even asking “How would you rate the guide? (1-5)” and “What’s one thing that would make it better?” could be insightful. If a significant number rate it 3, you know there’s room to delight them more.