LeadMagnetGeniusThe intro (or first page if a PDF) sets the stage. A good intro does a few things: - Grabs Attention with Empathy or a Bold Statement: Show you understand their challenge or present an interesting fact. E.g., “If you’re like most small business owners, writing sales emails is probably at the bottom of your fun list. I get it – it used to be for me too. But what if a few simple tweaks could double your replies? That’s what this guide is about.” This both identifies the pain (they hate writing emails) and promises a benefit (double replies). - States What They’ll Learn/Do: Be clear upfront what the magnet covers (and even what it doesn’t if you want to set boundaries). “In the next 10 pages, you’ll discover 7 copy hacks that can boost your landing page conversions, even if you’re not a writer.” This sets expectations and keeps them reading by highlighting benefits. The leadscripts guide had a “What You’ll Learn” checklist at top which is a nice touch to outline the value contents (they listed bullet of things like “how to name your magnet so people have to click”, “anatomy of a high-converting landing page”, etc. – basically selling the content inside). Do similar to hype the valuable bits to come. - Build Credibility (briefly): Depending on context, a line about why you know this stuff can help. In an ebook, sometimes a short author intro: “I’ve spent 10 years optimizing emails for companies like X, and in this guide I’m sharing what actually works.” Or mention a quick stat (“these tips helped me grow my list to 50,000 subscribers”). But keep it short – it’s not an about page. It’s just to assure them “this is worth your time because it’s coming from someone knowledgeable.” - Transition into Content: Don’t ramble too long in intro. One or two paragraphs then perhaps a “Let’s dive in with tip #1...” or a section break. People want to get to the meat.
Remember, the introduction’s job is to hook and set up the rest, not to dump everything. A good practice: write the intro after you write the rest, because then you know exactly what you’re introducing.