37. How Often Should You Create New Lead Magnets?

Once you’ve seen the success of one lead magnet, it’s natural to wonder: Should I make more? How frequently do I need to churn out new lead magnets to keep growing my list? The answer isn’t one-size-fits-all. Creating lead magnets takes time and effort, and you want to ensure you’re strategic about it. In this article, we’ll explore factors to consider when deciding how often to create new lead magnets, including industry norms, maintaining quality, and keeping content up-to-date. By the end, you’ll have a better idea of a schedule (if any) for rolling out fresh lead magnets as part of your marketing strategy.