2025 SEO is interesting because of the rise of content-generating AIs (GPT-4 and beyond). Advanced SEOs use AI as a tool, but carefully: - Content at Scale with Quality Control: AI can help draft outlines, meta descriptions, or even content, but you need human editing and oversight. Google isn’t against AI content per se, but they care that content is helpful, not just pumped out to game the system. They can detect patterns of low-quality AI text (repetitive, generic). So use AI to assist, not replace, your expert voice. For example, you can have AI generate a list of 100 blog ideas from a topic cluster – then you pick the best ones. Or generate a draft of a section, then fact-check and enrich it with experience and accuracy. - Schema markup automation: Tools can automatically add JSON-LD schema to pages. Some CMS plugins output FAQ schema from your FAQ block, etc. Use these to ensure you have rich markup without manually coding each. - Log file analysis: For big sites, analyzing server logs with automation can show how bots crawl your site, identifying any crawl traps or inefficient paths. Then you can optimize internal linking or use nofollow on irrelevant links etc. - Python scripts or SEO tools: Advanced SEOs often use scripts to do things like bulk-check index status, find content gaps (e.g., parse People Also Ask questions and see which ones you haven’t answered). - Automated reporting: Use Data Studio or other BI tools connected to Search Console/Analytics to monitor trends. Advanced strategy means spotting issues or opportunities quickly via automation (like an alert if a key page’s impressions drop significantly – could be a technical issue or ranking drop you need to address). - AI content for certain tasks: e.g., generate FAQ content from existing text (then you refine it). Or create variations of product descriptions for e-commerce (but ensure uniqueness and accuracy). - AI in search: Keep an eye on how Bing’s chat, Google’s SGE might allow site content to be cited or integrated. There may come optimization around “AI visibility” – for instance, some suggest building content in Q&A format might better get pulled into AI answers. Also, being considered an authority (perhaps via many mentions or links from authoritative sources) might make AI more likely to use you as a source.
While AI can save time, don’t compromise quality. Google’s guidance is basically: we don’t care how content is produced, as long as it’s helpful, people-first content. So always review, fact-check, and add that extra that AI cannot (personal experience, up-to-date info, genuine insight).