LeadMagnetGeniusFormat: Series of emails (or videos) over a short period, e.g., 5-7 days
Why it attracts: A mini-course promises more depth than a one-off PDF, but it’s broken into bite-sized pieces that are easy to digest daily. It creates anticipation (“I wonder what tomorrow’s lesson will be”) and builds a relationship as the person hears from you repeatedly. By the end of the course, they’ve spent several days with your content – which is great for building trust and familiarity.
Example: If you sell an online course on photography, you might offer a “5-Day Photography Basics Bootcamp” via email. Each day covers a fundamental concept (Day 1: Composition tips, Day 2: Lighting basics, etc.), with maybe a quick assignment. At the end of the 5 days, they’ve learned a lot – and you can pitch your full course for more advanced training now that they’re warmed up.
Tips to execute: - Choose a topic that can be logically broken into parts. Outline the course like you would chapters in a book: each email = one lesson or step. - Keep each email short-ish. Don’t send 5 pages of text every day. A good format might be: a friendly greeting, a lesson or tip (maybe 300-500 words or a 3-5 minute video), and a simple action item or takeaway. - Use automation in your email marketing platform to send these once someone signs up, spaced one per day (or whatever interval you choose). - Think of the sequence as a journey: start with foundational info and build on it. On the final day, try to bring it all together. - Throughout the course, subtly remind them why what they’re learning matters (the end benefit). And by the final email, introduce how you can help further – which leads nicely into offering your product or service as the next logical step.
One big benefit of an email course is you’re training your subscribers to open your emails. If your content is good, they’ll look forward to it each day. This habit can continue after the course, meaning your future newsletters or promotions might get higher engagement because you’ve built that expectation of value.