LeadMagnetGeniusLink building at an advanced level moves beyond basic guest posts or directory listings. It’s more about content marketing and PR to earn high-quality links. Some strategies: - Digital PR campaigns: Create something newsworthy – a study, a survey, a cool interactive tool – and pitch it to journalists. Journalists are always looking for data and stories. If you can give them an exclusive or a catchy angle (“New study finds 68% of remote workers feel more productive at home”), they might write an article and link to you as the source. This can land you links from big news sites (which are SEO gold). - HARO (Help A Reporter Out): Sign up and answer queries from reporters looking for sources. If they use your quote, you often get a citation/link. It’s competitive, but if you have some expertise tidbits to share, it’s a way to get on sites like Forbes, etc. - Linkable assets: Develop content that inherently attracts links over time. Ex: comprehensive statistics pages, “ultimate guides”, infographics, unique research, long form interviews with industry leaders, etc. Promote them on communities like Reddit or Designer News if relevant – sometimes they pick up traction and organically people link to it as a reference. - Broken link building: Advanced but effective: find broken links on other sites that point to content like what you have (or could create). Reach out: “Hey, I noticed your article X has a broken link to [dead resource]. We actually have a similar resource that’s up-to-date: [your link]. It might be a good replacement.” Webmasters appreciate being told about broken links, and if your replacement is good, many will swap it in. - Skyscraper 2.0: Building on Brian Dean’s skyscraper technique – find content that has many links, create something even better, then reach out to those linking sites. To be advanced, your version must truly be better (more current, more in-depth, better design) and your outreach personalized and convincing. - Community involvement: If you’re active in niche communities (Slack groups, forums, professional networks), and you share a resource, people are more likely to see it and perhaps link to it later. It’s indirect, but being a known helpful person in the community can lead to natural link opportunities (like someone writing a blog remembers your guide and links to it). - Internal link optimization (within reason): This is on-site, but advanced tip: identify your pages with high authority (maybe lots of external links) and make sure they link to other pages you want to rank. That passes link equity internally. E.g., your homepage often has most links; ensure your main pages are linked from it. But advanced: also find a page that naturally can mention your target page and add a link in a contextual way. Just don’t abuse site-wide footer links or something that looks spammy.
Be mindful of quality over quantity. A handful of links from respected sites is far better than dozens of low-tier blog network links. Advanced SEOs often focus on getting one big PR hit instead of 50 small blog exchanges.
Also, monitor your backlink profile with tools or Search Console. Disavow (tell Google to ignore) only if you have a bunch of spammy links you absolutely know are bad (but Google is pretty good at ignoring low-quality links algorithmically nowadays; disavow is a last resort if you had a history of black-hat building or a negative SEO attack).