LeadMagnetGeniusWhen you’re stuck, it helps to have a few “fill-in-the-blank” formulas. Here are some that consistently perform well:
“How to ____ Like a Pro” – e.g., “How to Edit Photos Like a Pro on Your Smartphone”. (People want to do things at a pro level.)
“How to ____ in [Timeframe]” – e.g., “How to Lose 5 Pounds in 2 Weeks”. (Time-bound promises can add urgency.)
“X Ways to ____” – e.g., “12 Ways to Save Money on Family Groceries”. (List + benefit.)
“X [Superlative] _ You Need to _” – e.g., “7 Essential Exercises You Need to Strengthen Your Core”. (Using a word like essential, crucial, best.)
“What ____ Really Mean(s)” – e.g., “What Your Social Media Followers Really Want to See”. (Works when clarifying something confusing or unknown.)
“X Secrets of ____” – e.g., “5 Secrets of Successful Remote Teams”. (Imparts insider knowledge vibe.)
“The Ultimate Guide to ____” – e.g., “The Ultimate Guide to Planning a Wedding on a Budget”. (For comprehensive content.)
“Beginner’s Guide to ____” – if targeting newbies.
“Are You ____? [Question]” – e.g., “Are You Making These Car Maintenance Mistakes?”. (Question format engages directly.)
“Don’t _ Without _” – e.g., “Don’t Buy a Used Phone Without Checking These 5 Things”. (Warns and instructs.)
These formulas have stood the test of time. Plug in your topic and see if it works. Just ensure the result isn’t awkward or misleading.
For example, if I want to write about improving sleep: - How to ____: “How to Fall Asleep Faster, Naturally” - List: “7 Ways to Improve Your Sleep Quality Tonight” - Secret: “The Surprising Bedroom Trick That Can Improve Your Sleep” - Question: “Do You Make These 3 Bedtime Mistakes That Ruin Your Sleep?” - Guide: “The Ultimate Guide to Better Sleep: Tips for Insomniacs”
Each works slightly differently but could suit different channels or audiences.